Privacy Policy

Last Updated: 2025

Black River Shot Company, Lights Out Ammo, Black River Wad Company (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit lightsoutammo.com (the “Site”), use our services, or otherwise interact with us.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Site.

1. Information We Collect

We collect several types of information in connection with your use of the Site:

a) Information You Provide Directly

  • Account Information: Name, email address, mailing address, phone number, account login details.
  • Payment Information: Billing address, shipping address, payment method details (processed securely through third-party processors such as Stripe).
  • Communications: When you contact us (via email, forms, chat, or otherwise), we may store the content of your communications.
  • Preferences: Marketing opt-in/opt-out choices, saved settings, or account preferences.

b) Information Collected Automatically

  • Device & Technical Data: IP address, browser type, operating system, referring/exit pages, device identifiers.
  • Usage Data: Pages viewed, time spent on the Site, links clicked, error logs.
  • Cookies & Tracking Technologies: We use cookies, pixels, and similar tools to personalize your experience, analyze usage, and deliver targeted advertisements.

c) Information from Third Parties

  • Service Providers: Analytics providers (e.g., Google Analytics), payment processors, shipping partners.
  • Social Media: If you interact with us via social media platforms, we may collect publicly available information associated with your profile.

2. How We Use Information

We process your information for the following purposes:

  • To Provide Services: Fulfill orders, deliver products, manage accounts, provide customer support.
  • To Improve Our Services: Analyze usage trends, measure performance, and develop new features.
  • For Marketing & Communications: Send promotional materials, newsletters, offers, or updates (only if you’ve opted in where required by law).
  • For Compliance & Legal Obligations: Comply with tax laws, consumer protection laws, and data protection regulations.
  • For Security & Fraud Prevention: Detect and prevent fraudulent or unauthorized activity.

3. Sharing & Disclosure of Information

We may share your information under the following circumstances:

  • Service Providers: With trusted partners who perform services on our behalf (e.g., Stripe for payments, Shippo/UPS/FedEx for shipping, email service providers).
  • Legal Requirements: If required by law, subpoena, or legal process, or to protect our rights, property, and safety.
  • Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy.
  • Consent: With your explicit consent, when applicable.

🚫 We do not sell your personal information to third parties.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core site functionality.
  • Analyze site traffic and usage.
  • Personalize your experience.
  • Deliver targeted ads (where permitted).

You can manage cookies in your browser settings. In regions where required (e.g., EU/UK), you will be presented with a cookie consent banner.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law (e.g., tax or regulatory obligations).

6. Data Security

We use industry-standard administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion (“Right to be Forgotten”): Request deletion of your personal data.
  • Restriction: Request limitations on processing of your data.
  • Data Portability: Request your data in a portable format.
  • Opt-Out of Marketing: Stop receiving promotional emails by using the unsubscribe link or contacting us directly.
  • Opt-Out of Sale/Sharing (CCPA/CPRA): If applicable, opt out of the “sale” or “sharing” of personal information.
  • Do Not Track: We respect browser “Do Not Track” settings where legally required.

To exercise these rights, contact us at sherm@lightsoutammo.com

8. International Data Transfers

If you access our Site from outside the United States, please note that your information may be transferred to, stored, and processed in the United States or other countries where our servers and service providers are located.

By using our Site, you consent to such transfers.

9. Children’s Privacy

Our Site is not directed to children under 13 (or under 16 in the EU). We do not knowingly collect personal information from children. If we become aware that a child has provided us personal information, we will delete it.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those third-party sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted with an updated “Last Updated” date. Significant changes may be communicated via email or notice on our Site.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Black River Shot Company
1916 Swede Rd.
Spruce, MI 48762
sherm@lightsoutammo.com

Shopping Cart
Scroll to Top