About Black River Shot Company
Forged from four generations of passion, precision, and pure love of the hunt, Black River Shot Company delivers shells that stand up to the harshest conditions and the highest expectations.
With four generations of shotgunners in our family, this isn’t just a hobby — it’s our way of life. It all started with Grandpa Sherm, who lit the fire for shotgunning in all of us. That passion carried on: my mom, Sally, became a world champion, an All-American skeet shooter, and a dedicated hunter.
My son Connor, an agricultural science teacher, FFA advisor, and 4-H shotgun coach, has guided his teams to state championships three out of the last four years, with a runner-up finish in between. In 2024, Connor claimed victory at the Yooper Side by Side Classic in Negaunee.
As for me — Sherm II — I’m a world-class skeet shooter with multiple world championships and numerous All-American team selections under my belt. As a AAA shooter across all four skeet gauges, with over 50,000 registered targets, I bring an intimate, firsthand knowledge of shotguns, shotshells, and true performance.
Together, Connor and I raise over 3,000 pheasants each year for a local shooting preserve, giving us the unique opportunity to test loads and refine shell development.
Our motto says it all: You owe it to the game. Give them the best shell possible.
